OK, so you’ve hopefully seen this all over blogs by now — it started getting mentioned back in Feb. It finally was released over at 10 DEEP a few days ago.
So, I liked Wale back when I first heard Nike Boots & W.A.L.E.D.A.N.C.E., saw him in Columbus (sup Internets), and overall thought “he’s pretty good.”
However, not until I heard this mixtape for the fourth full time through, did I think, “wow, Wale might be one of the most relevant MC’s out right now, one that demands attention”. I’m not even going to touch on his lyricism right now because that should be a whole different post. No, I’d like to talk about his concept.
First off, I’m sure some of you are reading this saying, “How do you title a post ‘The Art of the Concept’ and not mention Pink Floyd?!?” Well, feel free to throw out your own favorites, but this just became one of mine. But ‘The Art of the Concept, Pt. I’ does involve Brits…. (<— that was a teaser.)
So, Wale’s “Conclusion” really made my ears perk, and I particularly loved the Seinfeld quotes “It’s a perfect plan….” talking about the music biz, but I had no idea how the whole thing would come together. Listen to this mixtape, sit down and really listen. Use what you need to use to get into it. The way he uses the Seinfeld theme, and takes episode quotes intertwined with topics in his life is so smart. I thought Wale was just “flyer than the rest of ’em”, but turns out he “ain’t eatin, he Olsen twinnin'”.
I will leave you with this Seinfeld quote that leads off the song, “The Hype”. Funny, and true bit from Jerry. But also so much more when you listen to the song a couple times.
“i love it when people are complimented on something they’re wearing and they accept the compliment as if it was about them.
‘Well thank you, thank you very much.’
The compliment is for the tie, it’s not for you. But we take it. And that’s kind of the job of clothes: to get compliments for us. Because it’s very hard to get compliments based on your human qualities. Right? Let’s face it, no matter how nice a person you are, nobody’s going to come up and say “Hey, nice person!” It’s much easier to be a bastard and just try to match the colors up..”