Air Yeezy: Beyond The Hype

From Fake Shore Dr.:

“People didn’t know how to act this weekend when the Air Yeezy’s finally hit shelves in Chicago. It felt like it was 1996 and the Air Jordan 11’s just dropped.”

In case you missed it, Kanye West put out an exclusive shoe with Nike, called the Air Yeezy’s. These limited edition kicks have been the subject of much banter on the Interwebs for the past year or so, & up until this weekend, unavailable to the general public.

If you’re not a Hypebeast or kick fiend, watch this video to understand the depth people go for shoes. The documentary “Just For Kicks” is a good one, too.

Here’s Davy Greenberg’s documentary, Air Yeezy: Beyond the Hype.

(the guy in the glasses who says he’s going to buy all of them & pulls out a stack of money, is one of the main collectors featured in “Just For Kicks”)

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1 Response to “Air Yeezy: Beyond The Hype”


  1. 1 grey granite 04/06/2009 at 2:09 pm

    man… the Louie V joints are waaaayyyy fresher!


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